A textbook titled “Competition Policy and Strategies”, authored by O.Jumayev, Doctor of Economics and Director of the Competition Policy and Consumer Rights Research Center under the Competition Committee, has been published.

This textbook systematically presents the theoretical and methodological foundations as well as the practical aspects of competition policy. It provides a scientific analysis of the origins of competition, its forms and principles, and its role and importance in the modern economic environment.

The publication also covers in detail:

- the essence and conceptual framework of competition;

- criteria for determining the dominant position and superior bargaining power of business entities or groups of persons based on national legislation;

- methods for analyzing the competitive environment based on Michael Porter’s model and other modern approaches;

- mechanisms for companies to enter international markets;

- the role of the state in ensuring competitiveness and issues of cooperation with international trade organizations.

The textbook is intended for master’s students of the 70411201 — Marketing specialization, participants of professional development programs in marketing, and a wide audience interested in competition policy and strategic management.

This publication contributes to strengthening scientific and practical knowledge in the field of competition policy, developing analytical thinking skills, and training highly qualified specialists in this area.

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